
How CXOs can lead transformation in the AI era
The role of the Chief Experience Officer (CXO) is undergoing a profound transformation in the age of AI. Here are the tools and strategies to lead this transformation effectively....

by Dr. Wolfgang Seidl, Gillian Pillans Published May 23, 2025 in Brain Circuits • 3 min read
1. Does our approach to well-being align directly with the organization’s purpose, business objectives, and people strategy?
2. Are we using an evidence-driven approach to measure employee well-being?
3. Do we know how improved individual well-being links to better organizational outcomes?
Many organizations rely on superficial well-being initiatives, such as yoga classes, well-being apps, and one-off events. These fail to tackle the root causes of ‘ill-being’: systemic challenges including job design, organizational culture, and leadership behaviors.
Being systemic means viewing well-being programs as a whole, recognizing that actions in one area will affect other parts of the system. The key pillars are:
Practical actions for an evidence-driven approach:
Adopt a more strategic, systemic, and evidence-driven approach to sustain well-being, unlocking tangible benefits such as improved productivity, talent retention, and organizational performance.

Partner and Workplace Health Consulting Leader, Mercer
Wolfgang is a Partner at Mercer and leads Global Mental Health Consulting, advising companies on health and wellbeing strategy and proactive interventions, such as resilience programs. He is a member of the Global Workforce Health Management Leadership Team, founded the International Health and Wellbeing Network, and currently advises a number of global and national organizations on data-driven strategy and implementation.
Wolfgang is a Doctor of Medicine, holds a master’s degree in psychiatry, philosophy and society, and is a BACP-accredited Counsellor and Psychotherapist. He is an internationally recognized expert in the field of quality enhancement measures in workplace health and return on investment models. He serves on a number of advisory boards and is a visiting university professor in applied psychology

Research Director, Corporate Research Forum
Gillian has worked as a senior HR practitioner and OD specialist for several organizations including Swiss Re, Vodafone, and BAA. Prior to her HR career, she was a management consultant with Deloitte Consulting and is also a qualified solicitor. As Research Director, Gillian has written various CRF reports on subjects including HR strategy, organization design and development, leadership development, talent management, coaching, and diversity.

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