
Why your personal brand matters
How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...

by Winter Nie Published January 13, 2026 in Brain Circuits • 2 min read
Giving feedback effectively hinges on choosing your moment and place. Whether it’s a project or event, or some kind of behavioral issue, don’t wait too long – but don’t do it in the heat of the moment, either. Aim to be as objective and dispassionate as possible, and to minimize stress.
As a rule of thumb, the right time is:
As for the setting, seek to give your feedback:
Giving feedback should never be a power play. Your objective is to help clarify and rectify a situation and lay the ground for growth and improvement. With this in mind, keep the focus on the outcome of your intent, not just the intent itself:
It’s crucial to balance the positive with the negative. In general, aim to:
Giving feedback is a critical aspect of your leadership. Finding the right time and the place to give it, being upfront and clear about your intention, and keeping things essentially positive will help you get it right.

IMD Professor of Leadership and Change Management
Winter Nie’s expertise lies at the intersection of leadership and change management. Her work shows that the role of leadership is not to eliminate but skillfully navigate through these tensions into the future. She works with organizations on change at the individual, team, and organizational levels, looking beyond surface rationality into the unconscious forces below that shape the direction and speed of change.

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