
Walk, don’t talk: How to survive culture wars
Global brands expert Philip Thomas suggests simple ways for businesses to walk the tightrope between buzz and backlash in today’s divisive cultural and political landscape. ...

by Niccolò Pisani Published July 11, 2021 in Brain Circuits • 1 min read
This exercise helps you to understand whether your company is really helping to develop a global mindset in people.
Ask yourself the following four questions:
If your answers contain one or more ‘no’, more can likely be done in the development of a global mindset in your company. The larger the number of ‘no’, the greater the urgency to act on this very important issue.
Here you will find valuable insights elaborated by Bettina Büchel based on the results of a global mindset survey that was done few years ago amongst the participants of our world-renown program Orchestrating Winning Performance.

IMD Professor of Strategy and International Business
Niccolò Pisani is Professor of Strategy and International Business at IMD. His areas of expertise include strategy design and execution as well as international business, with an emphasis on globalization and sustainability. His award-winning research has appeared in the world’s leading academic journals and extensively covered in the media. His work has been featured in both Harvard Business Review and MIT Sloan Management Review. He has also written several popular case studies that are distributed on a global scale.

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Global brands expert Philip Thomas suggests simple ways for businesses to walk the tightrope between buzz and backlash in today’s divisive cultural and political landscape. ...

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