
Why your personal brand matters
How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...

by Claudius A. Hildebrand, Robert J. Stark Published January 13, 2026 in Brain Circuits • 3 min read
Achieving results with low-hanging fruit in your first year through cost-cutting, operational efficiencies, and other initiatives is far easier than driving top-line growth initiatives.
You’ve reached the end of the launch phase and naturally want to sustain (or even accelerate) momentum. However, you need to strike a balance between control and empowering others. To achieve this, focus on structure and sustainability, and combine information with intuition in your decision-making process.
You must transition from the short, intense problem-solving of the launch period, with its frantic energy, into a steadier, more calculated rhythm of measurement, learning, and adaptation – recalibrating strategy, team, and expectations so the organization can scale sustainably.
Update the map you use to navigate the business. Whereas launch requires intuition, experimentation, and hypothesis testing, calibration demands system thinking, reliable metrics, and disciplined trade-offs.
You likely inherited or were given a strategy that worked when you started. The task now is to assess the degree of evolution needed going forward, updating the assumptions that worked in the “honeymoon” phase.
Actively engage board members on a personal level. Be transparent about problems encountered, but own the performance narrative before they do.
You must be highly sensitive not only to the demands of investors, but also to the needs of customers, employees, and external stakeholder groups.
Some early players will grow with the company, but others will not. You must calibrate roles, expectations, and talent depth. Ensure role clarity, explicit accountability, and regular review cycles to keep everyone aligned.
Calibration demands reliable feedback loops: a handful of metrics that genuinely diagnose performance rather than decorate slide decks. The goal is to build a company that learns as quickly as it grows.
Qualitative observation should complement data. Getting out onto “the shop floor” allows you to see and hear for yourself how moves are unfolding.
Achieving results with low-hanging fruit in your first year through cost-cutting, operational efficiencies, and other initiatives is far easier than driving top-line growth initiatives. Use a deliberate process of calibration to ensure momentum and translate early gains into sustainable success.

Global Board Member & Senior Advisor, Spencer Stuart
Claudius A. Hildebrand is the co-author of The Life Cycle of a CEO and a regular contributor to the Harvard Business Review. At Spencer Stuart he helps CEOs unlock their full potential and advises boards to plan for successful CEO succession. Hildebrand earned his PhD from Columbia Business School.

Executive Advisor, CEO & Board Succession, Spencer Stuart
Robert J. Stark is an adviser at the Spencer Stuart consultancy. He helps organizations achieve value-creating CEO transitions by guiding boards through the succession process and developing future CEOs to enhance their readiness for the demands of the role.

16 hours ago • by Cindy Wolpert in Brain Circuits
How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...

February 17, 2026 • by Stefan Michel in Brain Circuits
Many of us still equate gaming with dudes playing video games like Grand Theft Auto in a basement. In fact, as Bastian Bergmann told Stefan Michel in a recent I by IMD Book...

February 12, 2026 • by Francesca-Giulia Mereu in Brain Circuits
Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...

February 11, 2026 • by Stefan Michel in Brain Circuits
Drawing on his recent IMD podcast with Amar Bhidé, IMD Professor of Management Stefan Michel debunks longstanding misconceptions about entrepreneurship....
Explore first person business intelligence from top minds curated for a global executive audience