
Hacking Digital 2: How to make the CDO role a success
The tenure of a Chief Digital Officer (CDO) is relatively short due to a variety of factors. To avoid costly mistakes, design the role around the four key actions below - but...
by Patrick Reinmoeller, Zhike Lei Published November 20, 2024 in Brain Circuits • 2 min read
This concerns the composition of your team. Broadly speaking, organizations mirror top management. For example, if the C-suite and board are both filled with financial minds, the organization looks only at numbers. If it’s all marketing at the top, the company will be heavily advertising-focused. Instead, you want your top talent to come from different disciplines with different skills so that, together, they can innovate more successfully and take more informed decisions.
With major issues relating to sustainability, AI, and geopolitical concerns dominating boardrooms, ambidextrous thinking is critical: it’s essential that the team as a whole can produce transformative ideas, while ensuring ongoing performance. Not everyone is going to stand out; rather it’s the combination of talents that makes the magic happen.
Ideally, the objective is to curate the optimal blend of talent in a team, but practical constraints frequently make this challenging. Here, team processes are critical. You need to train the team to become better at relating to and collaborating with each other. This means focusing on three types of team process:
First, you need to establish task processes through which team members’ roles and responsibilities are defined, clarified, and agreed.
Second, a significant portion of team endeavors should be dedicated to nurturing relationships and managing interpersonal conflicts. Fostering psychological safety is a cornerstone for team performance here.
Teamwork involves emotional labor (and frequently involves conflict). High-performing teams often excel in emotional processes, with leaders cultivating a positive team climate characterized by rapport, inclusion, collaboration and hope.
Desirable as they are, psychological safety and contagious positivity do not guarantee that everything else magically falls into place – you also need accountability. Leaders must hold team members accountable for achieving and staying focused on outcomes. This means performing, learning, adapting, and innovating.
Team composition matters – your top talent should have different skills and approaches so that, combined, they add up to more than the sum of their parts. A diverse team can come up with more potential solutions to be discussed, selected, and implemented.
Professor of Strategy and Innovation at IMD
Patrick Reinmoeller has led public programs on breakthrough strategic thinking and strategic leadership for senior executives, and custom programs for leading multinationals in fast moving consumer goods, telecommunications, pharmaceuticals, healthcare, and energy on developing strategic priorities, implementing strategic initiatives, and managing change. More recently, his work has focused on helping senior executives and company leaders to build capabilities to set and drive strategic priorities.
Professor of Leadership and Organizational Behavior, IMD
Zhike Lei is Professor of Leadership and Organizational Behavior. She is an award-winning organizational scholar and an expert on psychological safety, team dynamics, organizational learning, error management, and patient safety. Lei studies how organizations, teams, and employees adapt and learn in complex, time-pressured, consequence-laden environments. As a global management educator, she has taught executives and PhD, DBA, EMBA, and MBA candidates, as well as undergraduates, and has won numerous teaching awards and recognitions.
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