
Why your personal brand matters
How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...

Published January 27, 2026 in Brain Circuits • 3 min read
With many “sunset” jobs expected to become obsolete and many new “sunrise” roles expected to emerge over the next three to eight years, Standard Chartered set up its Talent Marketplace to enable employees to create profiles that showcase their skills, rather than just their job descriptions. Managers across the business post “gigs” – opportunities requiring skills not present in their existing teams – which are then matched to the most suitable employee profiles.
AI manages the skills-matching process on Standard Chartered’s Talent Marketplace, shaping how employees view their individual skillsets. In effect, AI takes HR technology and hyper-personalizes it, focusing on the experience, and augments employees’ performance feedback, making it more actionable and linking it to the organization’s learning library.
CHROs need to ensure that leaders buy into the skills-powered model. Start by building the business case to get the attention of the rest of the C-suite, then set about demonstrating the bottom-line benefits.
The shift to a skills-based organization challenges traditional parameters of the line manager role. This might mean scrapping an alphanumeric performance-rating system in favor of a model based on ongoing performance feedback in which everyone undergoes an annual 360-degree performance assessment from all stakeholders, with the line manager collecting feedback from diverse sources in a structured way, with a focus on development.
Ensure that the first steps have a defined direction to be able to demonstrate successes and absorb the lessons before going deeper. This might take the form of selecting five “sunset” jobs as proofs of concept and identifying matching and adjacent skills before engaging employees to discuss the company’s changing requirements and their career options.
Reskilling and redeploying an existing employee can mean considerable cost savings over hiring externally. It also has the potential to increase productivity for the organization by supporting colleagues in obtaining future-focused skills.

16 hours ago • by Cindy Wolpert in Brain Circuits
How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...

February 17, 2026 • by Stefan Michel in Brain Circuits
Many of us still equate gaming with dudes playing video games like Grand Theft Auto in a basement. In fact, as Bastian Bergmann told Stefan Michel in a recent I by IMD Book...

February 12, 2026 • by Francesca-Giulia Mereu in Brain Circuits
Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...

February 11, 2026 • by Stefan Michel in Brain Circuits
Drawing on his recent IMD podcast with Amar Bhidé, IMD Professor of Management Stefan Michel debunks longstanding misconceptions about entrepreneurship....
Explore first person business intelligence from top minds curated for a global executive audience