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Brain Circuits

Do you know how to lead when no one is right? Decision-making in the gray zone 

Published 14 April 2025 in Brain Circuits • 2 min read

Resolving ethical issues in business often involves a trade-off between conflicting values, which means finding solutions that are right for some but wrong for others. Jennifer Jordan has some simple advice on making decisions in the ‘gray zone’.

Defining values as a basis for decision-making: three steps

 

1. Compare your values with those of the organization

Begin by creating your own personal values statement. Next, analyze the organization’s values – not just the ones it explicitly declares, but what it values as shown in the behaviors of its members. What does the company actually stand for? Now compare the two. What do you stand for and what does the company stand for? And what are the differences between the two? This step provides a basis to ground your decision-making and communicate choices to stakeholders.

2. Be clear on everyone’s values and where conflict lies

When a values conflict arises, you need to be clear on your values, those of the organization, and those of the people around you. Ask how you can make an informed decision to reduce the risk of negative consequences, such as alienating team members – or feeling like a hypocrite.

3. Decide if differing values are reconcilable

If the organizational values are things that are absolutely in violation of yours, then perhaps this organization isn’t the right fit. Leaders do not happily grow in an organization whose values they don’t respect. And remember: when there’s a discrepancy between a leader’s values and those of the organization, the latter usually win out.

 

Reconciling conflicting values: three steps

 

1. Listen to others

Consider who and what you are listening to in the room. What are their perspectives, and why might they have those views? How can you integrate their opinions into your decisions?

2. Listen to what is not being said

Paying attention to what is not being said is equally crucial. What are the issues that people aren’t comfortable discussing, or that create unspoken tension in the room? Listen with the heart rather than the head here – this is vital to ensure you’re making a decision from an inclusive place.

3. Speak up – and allow others to speak

Speak up in terms of what you value, and allow others to do the same. Do people feel sufficiently comfortable to be authentic and honest?

 

Key takeaway

Knowing when you are entering the gray zone, understanding your own and others’ biases and values, and learning how and when to communicate in decision-making processes will help resolving conflicting values and equip you to be a better leader.

Authors

Jennifer Jordan

Jennifer Jordan

Social psychologist and Professor of Leadership and Organizational Behaviour at IMD

Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.

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