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Brain Circuits

How to build a business that survives the next five years

Published February 10, 2026 in Brain Circuits • 3 min read

Forget everything you’ve heard about genius CEOs, intuition, and heroic decision-making, says Susanne May – use Jensen Huang’s radical leadership of Nvidia as a blueprint to succeed in the AI era.

1 Feedback without fear

Many companies preach a growth mindset, but Nvidia operationalizes it, with leaders and engineers bringing not only wins but also failures into the open. Jensen Huang says, “Learning at Nvidia is a group sport. What one person survives, everyone must learn.” This means no one-to-one meetings and no quiet “manager coaching.” Instead, feedback is a live, company-wide clinic where everyone’s errors get dissected under the whiteboard.

2 Democratize tech

When leaders are not hands-on and tech is delegated, it leaves them blind to both the threat and the opportunity AI presents. Start by putting AI literacy at the top. According to Gartner research, while critical failures in managing synthetic data risk adversely impacting AI governance, model accuracy, and compliance, companies where leaders upskill in AI don’t just “feel” more confident – they deliver 20% stronger financial performance.

3 Lead from the front (not the sidelines)

When executives stay on the sidelines, AI adoption becomes optional, symbolic, and slow: culture doesn’t shift if leaders don’t shift first. A recent McKinsey survey reveals a simple pattern: AI high performers are three times more likely to have senior leaders personally owning and modeling AI adoption – not delegating or observing, but using the tools that change culture faster than any mandate from on high.

4 Work in systems, not silos

When organizations work in silos, insights don’t travel and the advantages that stem from AI don’t compound. When teams stay in their lanes, small signals get lost, experiments die early, and innovation stalls before it starts: AI only scales when the organization learns as one unit. Research by both Forrester and Gartner shows that the companies that succeed aren’t the ones with the biggest IT budgets, but those where cross-functional teams and C-suite leaders work the problem together. They run fast pilots, test assumptions, review results openly, and turn learning into momentum.

 

Key learning

With AI rapidly reshaping how businesses operate, organizations should follow Nvidia’s survival strategy by adopting a culture of radical openness, blameless iteration, group learning, and shared authority.

Authors

Susanne May - Founder and CEO of May & Company

Susanne May

Founder and CEO of May & Company

Susanne May is the founder and CEO of May & Company. She is a global expert in organizational culture and leadership with 30 years of experience. May pioneered a hybrid model combining strategic consulting with CultureUp, a SaaS platform for activating culture at scale. She has advised organizations including the World Bank, World Economic Forum, The Walt Disney Company, and UNICEF, helping leaders and teams align culture and strategy to drive sustainable performance.

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