
Stop running! Why you may be implementing AI pilots the wrong way
Unlock GenAI’s full potential by going deep and narrow: focus on strategic opportunities, lasting advantage, and meaningful impact over quick wins....

by Amit M. Joshi Published February 26, 2025 in Brain Circuits • 3 min read
Even the best GenAI tools are not going to unlock much value for your organization right out of the box if your data systems are not in great shape. To do this:
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Take it easy, especially at the beginning. To avoid disappointment:
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This technology won’t work if it’s pushed from the top down – you cannot implement AI by diktat. To ensure this is not the case:
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Provide AI training to improve your staff’s understanding of technology and its limitations. Then, make sure you have oversight and risk mitigation in place. Keep the following actions in mind for content creation:
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The companies extracting positive outcomes from GenAI are the ones that have their bases covered and start with a portfolio of simple problems. To capture value over the longer term, be cautious. With good data governance and AI tools in the right hands, you can avoid the crime of wasting GenAI’s potential and capture its full value.

Professor of AI, Analytics and Marketing Strategy at IMD
Amit Joshi is Professor of AI, Analytics, and Marketing Strategy at IMD and Program Director of the AI Strategy and Implementation program, Generative AI for Business Sprint, and the Business Analytics for Leaders course. Â He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

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