
How to be remembered for the right reasons #2: Get into their world
In the second of a five-part series on effective communication for leaders, Robert Vilkelis sets out a four-step framework for translating your expertise into audience impact. ...
by Tomoko Yokoi, Michael R. Wade Published June 3, 2024 in Brain Circuits • 3 min read
Technical and non-technical leaders have important roles to play in the implementation of responsible artificial intelligence (AI) practices. After engaging with organizations across various industries at all stages of implementation, here are four key moves we have identified for leaders:
Translate high-level principles, as seen in many templates for ethical charters on the use of AI, into practical guidance that is clear and helpful.
Integrate ethical considerations into your AI design and development processes.
“Translate high-level principles, as seen in many templates for ethical charters on the use of AI, into practical guidance that is clear and helpful.”
Calibrate AI solutions in response to local conditions and changing technologies to keep them relevant to real-world applications.
Share practices and learnings with the rest of the organization. Upskill your workforce on AI developments.
Researcher, TONOMUS Global Center for Digital and AI Transformation
Tomoko Yokoi is an IMD researcher and senior business executive with expertise in digital business transformations, women in tech, and digital innovation. With 20 years of experience in B2B and B2C industries, her insights are regularly published in outlets such as Forbes and MIT Sloan Management Review.
TONOMUS Professor of Strategy and Digital
Michael R Wade is TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.
13 mins ago • by Robert Vilkelis in Brain Circuits
In the second of a five-part series on effective communication for leaders, Robert Vilkelis sets out a four-step framework for translating your expertise into audience impact. ...
July 29, 2025 • by Michael Netzley in Brain Circuits
Uncertainty can trigger two very different brain responses: one that broadens thinking, enables connections, and fosters innovation, and one that can undermine judgment via a stress response. Take this quick test to...
July 29, 2025 • by Camille Henderson-Davis in Brain Circuits
Have you reached a point in your career where “scientist” no longer captures the value you bring to your organization? It’s an exciting milestone, but it can also present challenges you feel...
July 24, 2025 • by Robert Vilkelis in Brain Circuits
In the first of a series of five brain circuits on effective communication for leaders, Robert Vilkelis provides techniques to help manage your nerves and deliver a high-impact presentation by focusing on...
Explore first person business intelligence from top minds curated for a global executive audience