- IMD Business School  - IMD Business School  - IMD Business School


MBA masterclass
When 9 April 2024 at 17:30 (CEST)
Where Online
Duration 1 hour 30 minutes

AI for REAL is a masterclass designed for participants keen on exploring the practical applications of generative AI in various industries. Led by Professor José Parra-Moyano, IMD Professor of Digital Strategy, this session provides a brief introduction into Generative AI, and will showcase real-world examples where AI has revolutionized processes.

Join us to unlock a deeper understanding of how AI can be used to create real value and learn about the core pillars essential for developing a robust AI strategy. The session will delve into the immense potential of this technology while also addressing potential threats and challenges it may present.

We look forward to welcoming you and providing you with this opportunity to experience the distinctive teaching style of IMD for yourself. This firsthand experience allows you to gain a preview of what you can anticipate throughout your year at IMD.

Please note that this event will not be recorded.

How to get the most out of this event

In order to make the most of your time with us, if you have not already done so, we recommend that you take a few minutes to familiarize yourself with the IMD MBA program before the event and to think of any specific questions that you would like to ask.

Here are some recommended sources of information:

The IMD MBA program

Our campus is located in Lausanne, Switzerland, a thriving center for med-tech, neuro-tech, deep learning, and startups. In this innovative, entrepreneurial, and global business environment our MBA gives you the opportunity to connect with thought leaders and world-renowned organizations.

With over 40% of your unique learning journey taking place outside the traditional classroom, you will build and apply your knowledge in real time. This includes live case studies, labs, projects and work with real startups and multinationals.

Our intimate class size means we really get to know you, while personalized leadership and career development coaching leverages your unique experiences, helps you understand your purpose and accelerates your success. Plus, the intimate nature of the program will see you build strong bonds with your fellow students and become part of a lifelong international network and alumni community of other bright and open-minded individuals.

Throughout the year, you will develop the essential knowledge and skills needed to bring sustainability into your organization and career. You will sharpen your critical thinking and improve your ability to make complex and ethical decisions with humanity.

Own your career direction, develop as a leader, and get equipped to create a positive and lasting impact with the IMD MBA.

Who will host the session?