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Most companies today do not need to be convinced of the need to transform due to emerging digital technologies and business models. Artificial intelligence, machine learning, blockchain, augmented reality, mobile applications, the sharing economy and platform economics are shifting the competitive dynamics across many industries. In addition, digital giants are capturing an increasing share of revenues and profits from legacy companies.
Traditional organizations struggle to respond to these digital opportunities and threats. Unlike new digital players, they are encumbered with legacy assets, rigid cultures, and predefined channel relationships, all of which impede their ability to be agile. At the same time, they have many advantages, like deep industry knowledge, access to capital, well-established brands, and experienced and capable people.
This event will help traditional companies to address the digital execution challenge. It will help them to balance the need to drive value from the core business while at the same time explore new digitally-enabled opportunities.
During this event, you will be introduced to a new execution framework developed by IMD’s Global Center for Digital Business Transformation – the Digital Orchestra. Motivated by examples of transformation across multiple industries, you will use the Digital Orchestra framework to build a roadmap for your organization’s digital business transformation journey.
How to build a digital business transformation execution roadmap
How legacy organizations have succeeded (and sometimes failed) to transform themselves in the face of disruptive competition
How to balance the needs of today with the digitally-enabled opportunities of tomorrow
How to think and act across the value chain, integrating elements such as: strategy, routes to market, organizational structure, processes, IT capabilities, culture and engagement approaches with key stakeholder groups like customers, employees and channels partners
Any manager or executive struggling with how to respond to digital disruption
Professor Mike Wade
IMD Professor of Innovation & Strategy
Cisco Chair in Digital Business Transformation
Thursday, May 24, 2018, from 17:00 to Friday, May 25, 2018 16:00 (including dinner and networking lunch)
Ch. de Bellerive 23
1001 Lausanne, Switzerland