Marketing Programs at IMD

Master the art of strategic thinking, learn how to think differently, deploy new business frameworks and develop your ability to innovate strategically. Discover the latest thought leadership and strategic tools to enable you to become a more strategic leader and bring strategic growth to your business.

Strategy Programs at IMD



Find the right opportunities for your company to successfully grow into new markets. Learn to think systematically about your international growth options, how to seize them and how to adapt your business to thrive abroad.

liVe Virtual
New format
Adapt, innovate and disrupt to build your organization’s future readiness
A research-based strategy program that gives business leaders, experienced managers and high-potential talents actionable insights into leading change and driving their...

Designed for business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.

Sharpen your digital strategy by understanding how to launch multi-sided platforms and digital ecosystems. Anticipate and respond to strategic moves from your competitors and internet giants.

Learn about the various types of analytics and commonly used analytical models. Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence.

New format
Rethink your strategic possibilities during times of intense competition and disruptive change, develop a strategic roadmap to seize new opportunities.
Understand and overcome the key challenges that come with driving strategic change, and learn practical frameworks to successfully steer your strategic initiative.

Adapt the best tried-and-tested marketing concepts to today's disruptive environment, and discover which digital tools will enable you to thrive.

Boost your strategic thinking: Formulate ambitious, but realistic business strategies with diagnostics, creative alternatives and smart choice.

Change the way you think about innovation and technology strategy, develop a roadmap for achieving breakthrough performance in your business.
New format

Join our flagship program and develop your strateig direction. Customize your 5-day schedule with 45+ hot topics to choose from! Seize tomorrow's opportunities.

Find the program most suited to your individual needs, with topics including Management, Leadership, Digital and many more. Start your journey.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

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