Marketing Programs at IMD

Master the art of strategic thinking, learn how to think differently, deploy new business frameworks and develop your ability to innovate strategically. Discover the latest thought leadership and strategic tools to enable you to become a more strategic leader and bring strategic growth to your business.

Strategy Programs at IMD



Find the right opportunities for your company to successfully grow into new markets. Learn to think systematically about your international growth options, how to seize them and how to adapt your business to thrive abroad.


Discover how to leverage the Asian market by applying Asian innovation practices to your own business through this case-centred exploration of leading and emerging Asian companies.


Discover the latest insights on what makes companies resilient in times of disruption. Gain clarity, become future ready, and emerge stronger as an individual and organization.

Designed for business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.

Sharpen your digital strategy by understanding how to launch multi-sided platforms and digital ecosystems. Anticipate and respond to strategic moves from your competitors and internet giants.

Learn about the various types of analytics and commonly used analytical models. Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence.

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Rethink your strategic possibilities during times of intense competition and disruptive change, develop a strategic roadmap to seize new opportunities.
Understand and overcome the key challenges that come with driving strategic change, and learn practical frameworks to successfully steer your strategic initiative.

Adapt the best tried-and-tested marketing concepts to today's disruptive environment, and discover which digital tools will enable you to thrive.

Analyze strengths, weaknesses & opportunities and formulate strategic plans to solve your current and future business challenges.
Change the way you think about innovation and technology strategy, develop a roadmap for achieving breakthrough performance in your business.
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Join our flagship program and develop your strateig direction. Customize your 5-day schedule with 45+ hot topics to choose from! Seize tomorrow's opportunities.

Find the program most suited to your individual needs, with topics including Management, Leadership, Digital and many more. Start your journey.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

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