Marketing Programs at IMD

Master the art of strategic thinking, learn how to think differently, deploy new business frameworks and develop your ability to innovate strategically. Discover the latest thought leadership and strategic tools to enable you to become a more strategic leader and bring strategic growth to your business.

Designed for business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.

Understand and overcome the key challenges that come with driving strategic change, and learn practical frameworks to successfully steer your strategic initiative.

Adapt the best tried-and-tested marketing concepts to today's disruptive environment, and discover which digital tools will enable you to thrive.

Analyze strengths, weaknesses & opportunities and formulate strategic plans to solve your current and future business challenges.
New
Rethink your strategic possibilities during times of intense competition and disruptive change, develop a strategic roadmap to seize new opportunities.
Change the way you think about innovation and technology strategy, develop a roadmap for achieving breakthrough performance in your business.
New format

Join our flagship program and develop your strateig direction. Customize your 5-day schedule with 45+ hot topics to choose from! Seize tomorrow's opportunities.

Find the program most suited to your individual needs, with topics including Management, Leadership, Digital and many more. Start your journey.

IMD business school rankings

At the top of the charts

Our executive education programs are ranked highly by the world's most influential business publications.

Rankings
top3