Are you practicing the three key steps to scaling up?
Learn how fintech scale-ups turned insights into action via scoping, sensemaking, and enabling, plus a structured checklist for growth....
by Peter J. Meyers Published November 13, 2025 in Brain Circuits • 3 min read
Unfortunately, the language of violence pervades management communications: “destroy the competition,” “bring out the big guns,” “eat what you kill,” etc.
Reading expands your vocabulary. When you read something aloud, you engage more fully with the language. Pick an author whose work you love and walk around your office, reading their work out loud as if it were your own thoughts. After half an hour or so, try writing something. It doesn’t have to be anything specific: automatic writing is ideal. Then review your writing and see if new words and syntactical structures are available to you.
If you use “I” excessively, your interlocutor is likely to switch off and disengage cognitively, emotionally, and psychologically. Switch the “I” and “you” ratio round, and lead with “you”: “Here’s what you need, what you expect and want, and what your challenges look like.” Make the exchange about the other person. Using “you” shows them that you care about their concerns and needs.
Warm up before communicating with others and find ways to access a state of mind where you feel resourceful and primed to choose words, open doors, and express emotions that encourage, empower, and inspire (think about actors, musicians, athletes, or dancers and the warm-up exercises they do that decide how they perform). Prepare in advance so, instead of frustration, boredom, anger, or fear, you show up with a sense of purpose and intellectual generosity; a gift you have prepared that you want to share with others.
Unfortunately, the language of violence pervades management communications: “destroy the competition,” “bring out the big guns,” “eat what you kill,” etc. These micro-aggressions subtly condition the way we connect. Avoid them by being deliberately conscious of the words you choose and use language that encourages thinking, creativity, problem-solving, and innovation.
“In a world where purpose and meaning are missing, engagement is plummeting, and employees are switching off, leaders need to dig deeper to find the words to connect.”
Communication is a core leadership skill. In a world where purpose and meaning are missing, engagement is plummeting, and employees are switching off, leaders need to dig deeper to find the words to connect, motivate, and inspire.
Communication: let’s be clear, we should cut out the clichés
How to re-engage your audience when things go wrong: the Diamond of Dissent
How to be remembered for the right reasons #5: Create shared connection
CEO of Stand & Deliver
Peter J. Meyers founded the consultancy and training firm Stand & Deliver in 2000. He developed the company’s “high-performance leadership communication” methodology by building upon experiences and insights from art and sports psychology. His book As We Speak: How to Make Your Point and Have It Stick, co-written with Shann Nix, is published by Simon & Schuster.
8 hours ago • by Alfredo De Massis, Silvia Sanasi in Brain Circuits
Learn how fintech scale-ups turned insights into action via scoping, sensemaking, and enabling, plus a structured checklist for growth....
August 20, 2026 • by Matthias Altendorf in Brain Circuits
Explore seven sustainability tests that help boards align initiatives with value creation, resilience, and long-term corporate longevity...
August 18, 2026 • by Dorotea Brandin in Brain Circuits
Discover how to think like an optimist and empower your team with proactive and constructive responses to uncertainty....
August 13, 2026 • by Amy Bradley in Brain Circuits
Identify signs of pseudo-engagement and apply leadership-focused actions to turn surface satisfaction into real team results....
Explore first person business intelligence from top minds curated for a global executive audience