
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Cindy Wolpert Published September 24, 2025 in Brain Circuits • 4 min read
Study leadership, read about it, and focus your development on how to take care of your team to enable it to flourish.
Your success is now based on your team’s success, so make sure you have the best talent possible. Remove the blockers by investing in their development and giving constructive feedback.
Set clear goals, direction, and expectations for the team, communicate often, and share context so that everyone knows what they are doing and why.
Most of your time should be spent coaching and removing obstacles. Everyone will want a piece of you now, so protect your calendar, ruthlessly prioritize, determine your non-negotiables, and build in focus time for your Big Rocks.
Get used to saying no. Decline meetings that lack a clear agenda, make decisions with clear accountability, and say no to follow-ups that could be handled via email.
While your team will give you input, the decisions are yours. You won’t be right all the time, so it would be a mistake to strive for perfection. Moving the work forward is what matters, so aim simply to do better each day.
Create an environment that permits innovation, creativity, and risk-taking. Psychological safety is crucial, so show up consistently (by managing your emotions and trying to remain on an even keel), be transparent and reliable, reward risk-taking, and thank your team when they give feedback or input.
You are now the Chief Marketing Officer for your team. Make their impact visible to others and share the value-add they are bringing to the table.
Provide air cover for the team when others are critical without warrant.
Look for mentors with high emotional quotient (EQ) and who are talent magnets. How do they communicate with their team and others? How do they spend their time? What do they value most?
Stepping up from the ranks to lead people for the first time requires you to let go of your “worker” mindset and put yourself at the service of others. Remember: hard skills open the door; soft skills keep you in the room.

Executive Coach
Cindy (Cynthia) Wolpert is a certified executive and transition coach. With more than 15 years of coaching experience and 20 years as a business leader within Fortune 100 companies, she brings a blend of business acumen, credibility, and pragmatism to her practice. She holds a BA in management from Clark University and has coached clients across the financial, higher education, healthcare, hospitality, insurance, retail, technology, and nonprofit sectors.

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