Are you letting the machines decide your metrics?
AI can default to measuring whatever is easiest to find and simplest for another system to score, regardless of intent. Time for some human oversight, says Robert Vilkelis. ...
by Susanne May Published October 1, 2026 in Brain Circuits • 3 min read
Translate your values into observable, trainable behaviors so people know what “good” looks like.
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Netflix famously links values such as “candor” and “judgment” to specific behaviors in its performance framework. These show up in hiring, firing, and promotion decisions.
Feedback should be a normal, recurring structure designed to surface dissent early and make improvements safe.
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Bridgewater Associates runs radical transparency through structured feedback tools and recorded meetings. People rate each other in real time, and feedback is built into daily operations.
AI should operate under explicit decision logic that’s visible to teams.
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Salesforce’s “Office of Ethical and Humane Use” has protocols indicating when humans must step in, including reviewing hiring algorithms and marketing AI output for equity issues.
Culture must have its own audit loop to surface dissonance before it calcifies.
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Allianz regularly captures feedback on leadership trust, decision clarity, and ethical pressure. Its Allianz Engagement Survey feeds into business unit planning and leadership KPIs. If a red flag shows up, leaders are expected to act immediately.
Leaders encode norms, so how they handle disagreement, make trade-offs, or admit fault is mimicked by teams and systems.
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Amazon’s Narratives Over Slides policy forces leaders to document the thinking behind decisions, creating institutional memory and accountability.
Founder and CEO of May & Company
Susanne May is the founder and CEO of May & Company. She is a global expert in organizational culture and leadership with 30 years of experience. May pioneered a hybrid model combining strategic consulting with CultureUp, a SaaS platform for activating culture at scale. She has advised organizations including the World Bank, World Economic Forum, The Walt Disney Company, and UNICEF, helping leaders and teams align culture and strategy to drive sustainable performance.
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