Twin Transformation

Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But this split approach creates friction (alt: silos?), stalls innovation and blinds companies to opportunities. In a world moving faster than ever, standing still is the greatest risk of all.

In Twin Transformation, strategists Michael Wade and Konstantinos Trantopoulos bring this dilemma to life through a gripping business novel that follows ThermaDynamics, an aging industrial giant at a crossroads. As its leaders race to combine AI with sustainability, they face not just technical hurdles, but deep organizational challenges. Through the narrative, the authors offer a powerful framework for managing twin transformations, showing how organizations can turn convergence into competitive advantage.

Packed with insight and tension, Twin Transformation challenges the status quo and makes a compelling case for embracing two of the most powerful forces of our time—together. It will reshape the way you think about leadership, industry norms, and the future of business.