IMD Books
The AI-Centered Enterprise
Reshaping Organizations with Context Aware AI
A thought-provoking business book revealing how context-aware AI is transforming organizations and redefining the future of enterprise success.
This book urges business leaders to rethink the fundamentals of generative AI and move beyond short-term, tactical wins. Tools like ChatGPT represent only the beginning of Context-Aware AI-intelligent systems that understand both the content and intent of unstructured human input.
Drawing on real-world case studies and academic insights, the authors reveal how Context-Aware AI can transform organizational interactions, enable new forms of collaboration, and lay the foundation for the AI-Centered Enterprise.
Publisher
Chapman and Hall/CRC
Publication date
14 July 2025
“There is so much hype and fear about how AI will disrupt existing occupations and organizations. This book cuts through the noise by offering a clear, human-centric framework for business managers.”
“This book empowers global organizations, including those in the healthcare sector, to effectively and ethically implement AI. The AI-Centered Enterprise is a must read for anyone trying to figure out what this powerful new tool can and can’t do”
Based on cutting-edge research and practical insights, The AI-Centered Enterprise by Ram Bala, Natarajan Balasubramanian, and Amit Joshi explores how organizations can harness the power of Context-Aware AI to reshape the way they work. This forward-looking book offers a strategic framework for moving beyond tactical applications of generative AI toward long-term transformation. Drawing on real-world examples and academic research, the authors show how AI systems that understand both content and intent can unlock new forms of collaboration, improve decision-making, and position companies for sustainable competitive advantage in an AI-driven world.
Authors
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