What should your sustainability strategy look like?
The first steps towards creating a credible sustainable business, is to clearly frame what sustainability really means for your organization and ensure cross-organizational buy-in....

January 6, 2026 • by Jean-François Manzoni in Sustainability • 10 min read
PMI CEO Jacek Olczak shares how the company’s bold shift to smoke-free products is reshaping its business, culture, and purpose for the future...
Continue readingApril 12, 2021 • by James E. Henderson in Sustainability • 5 min read
The first steps towards creating a credible sustainable business, is to clearly frame what sustainability really means for your organization and ensure cross-organizational buy-in....
April 6, 2021 • by Knut Haanaes, Natalia Olynec, James E. Henderson in Sustainability • 4 min read
In the first of a three-part series, we outline why adopting a sustainable business approach is a profitable, future-proof business strategy....
April 2, 2021 • by Knut Haanaes in Sustainability • 2 min read
In this case study, Professor Knut Haanaes says we can tackle the environmental emergency — it depends whether you see the glass as half full or half empty....
March 25, 2021 • by Natalia Olynec in Sustainability • 7 min read
Developing a strong, sustainable business approach creates long-term value and improves the ecological, social and economic environment. But after the turmoil of 2020, where should organizations focus their efforts? Natalia Olynec speaks...
March 24, 2021 • by Knut Haanaes in Sustainability • 2 min read
Knut Haanaes, Professor of Strategy and Lundin Sustainability Chair at IMD, paints a picture of what the future might look like and guides leaders in analyzing the way forward in this ever-changing...
March 24, 2021 • by Vanina Farber in Sustainability • 3 min read
With a mission “to accelerate the world’s transition to sustainable energy,” Tesla should be a shoe-in for investors with environmental, social and governance (ESG) concerns....
March 23, 2021 in Sustainability • 1 min read
In an interview with IMD President Jean-François Manzoni, the head of Belgian chemicals multinational Solvay talks about how coronavirus could galvanize a much-needed international response to global warming...
March 21, 2021 in Sustainability • 2 min read
In this case study, Professor Knut Haanaes suggest what organizations should do to avoid hugely expensive and damaging sustainability scandals....
March 20, 2021 • by Knut Haanaes in Sustainability • 2 min read
Knut Haanaes, Professor of Strategy and Lundin Sustainability Chair at IMD, paints a picture of how sustainability can shape the future in four mini case studies. In this third case study, Haanaes...
March 20, 2021 • by Knut Haanaes in Sustainability • 2 min read
In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....
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