Why 2021 is the year to focus on sustainability
In the first of a three-part series, we outline why adopting a sustainable business approach is a profitable, future-proof business strategy....

November 5, 2025 • by Jad Mouawad, José Parra Moyano in Sustainability • 9 min read • Audio available
AI is power hungry but, used wisely, its benefits could outweigh the costs. Business leaders will play a key role in determining whether innovation and sustainability can advance together....
Continue readingApril 6, 2021 • by Knut Haanaes, Natalia Olynec, James E. Henderson in Sustainability • 4 min read
In the first of a three-part series, we outline why adopting a sustainable business approach is a profitable, future-proof business strategy....
April 2, 2021 • by Knut Haanaes in Sustainability • 2 min read
In this case study, Professor Knut Haanaes says we can tackle the environmental emergency — it depends whether you see the glass as half full or half empty....
March 25, 2021 • by Natalia Olynec in Sustainability • 7 min read
Developing a strong, sustainable business approach creates long-term value and improves the ecological, social and economic environment. But after the turmoil of 2020, where should organizations focus their efforts? Natalia Olynec speaks...
March 24, 2021 • by Knut Haanaes in Sustainability • 2 min read
Knut Haanaes, Professor of Strategy and Lundin Sustainability Chair at IMD, paints a picture of what the future might look like and guides leaders in analyzing the way forward in this ever-changing...
March 24, 2021 • by Vanina Farber in Sustainability • 3 min read
With a mission “to accelerate the world’s transition to sustainable energy,” Tesla should be a shoe-in for investors with environmental, social and governance (ESG) concerns....
March 23, 2021 in Sustainability • 1 min read
In an interview with IMD President Jean-François Manzoni, the head of Belgian chemicals multinational Solvay talks about how coronavirus could galvanize a much-needed international response to global warming...
March 21, 2021 in Sustainability • 2 min read
In this case study, Professor Knut Haanaes suggest what organizations should do to avoid hugely expensive and damaging sustainability scandals....
March 20, 2021 • by Knut Haanaes in Sustainability • 2 min read
Knut Haanaes, Professor of Strategy and Lundin Sustainability Chair at IMD, paints a picture of how sustainability can shape the future in four mini case studies. In this third case study, Haanaes...
March 20, 2021 • by Knut Haanaes in Sustainability • 2 min read
In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....
March 10, 2021 • by Dominique Turpin in Sustainability • 5 min read
From the opportunities presented by digital marketing to the hazards of failing to grasp that brand transparency is now a crucial marketing asset, here are seven trends that are increasingly impacting your...
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