In search of a bag with a tag – and more
Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....
Strategy
Managing the four tribes for successful transformations
Most transformations fail because leaders treat employees as one group – when in fact they belong to four distinct tribes that each demand a different approach....
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How a French entrepreneur scaled an insurmountable problem
August 29, 2023 • by Julia Binder in Strategy • 4 min read • 
Podcast available
French entrepreneur and mountain guide Marion Chaygneaud-Dupuy explains to Professor of Sustainable Innovation and Business Transformation Julia Binder how she made a profitable business model – climbing Mount Everest – more sustainable...
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