Is your social media costing you? A trust test
With AI making it harder to tell what is real, leaders face growing skepticism. Here’s how to check whether people believe what you say about yourself and the organization. ...
Building trust
A trust test for leaders
Trust is foundational in leadership, yet is more of a science than an art. Answer the questions below to assess whether an absence of trust is affecting your leadership. ...
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How Philip Morris International is addressing its legacy and redefining its value proposition
How Philip Morris International (PMI) is transforming its legacy business from cigarettes to smoke-free alternatives, driving measurable change across more than 951 markets worldwide. ...
In an age of disruption, optimism is a leader’s greatest asset
For decades, efficiency and scale defined competitiveness. Today, resilience and trust matter more – and optimism is what unlocks both. IMD President David Bach explains why Europe’s leaders must combine realism about...
In an age of grievance, find every opportunity to listen
June 12, 2025 • by Cynthia Hansen in Building trust • 8 min read • 
Podcast available
Cynthia Hansen of the Adecco Group’s global Innovation Foundation speaks to Richard Edelman, CEO of Edelman, the global communications company, about trust and uncertainty in society and business....
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