How can Chinese automakers continue to thrive?
To continue to grow at the exceptional rates we have seen over the last two decades, Chinese automakers need to conquer markets outside of China. However, they face significant strategic and cultural...
Automotive
AI maturity in the automotive industry: lessons from the most successful firmsÂ
Mastering artificial intelligence will be key to the future of the automotive sector; firms that fail to do this risk being left behind. IMD’s AI Maturity Index unveils the strategic approaches driving...
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How CEO’s drive saved car giant Ford from the scrapyard
October 2, 2024 • by Howard H. Yu, Jialu Shan, Alexandre Sonderegger , Lawrence Tempel in Automotive • 8 min read
Companies desperately in need of a turnaround in fortunes should take inspiration from the successful 2008 rescue mission by the then-new Ford boss Alan Mulally....
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Asset-light Nike model is driving change in the auto industryÂ
July 26, 2024 • by Jerry Davis in Automotive • 7 min read
The rise of electric vehicles – and a flood of new, small market entrants – is transforming the nuts and bolts of car making. Does this shift finally spell the end for...
How to win trust in your ESG communications and marketing
March 10, 2022 • by Richard Benton in Automotive • 8 min read
Let your CMO be your Chief Sustainability Officer, says Richard Benton, as he outlines the ways in which organizations must urgently improve their messaging around ESG....
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