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Leaders Unplugged

Kirsty Coventry (IOC) on why leaders should train – and fail – like Olympians

April 9, 2026 • by David Bach in Leaders Unplugged

What does it take to lead one of the world’s most visible institutions? IOC president Kirsty Coventry on athlete-style leadership, fairness in women’s sport, and the future of Olympic relevance....

In this episode of Leaders Unplugged, David Bach sits down with IOC President Kirsty Coventry to explore how she is navigating one of the most complex leadership roles in global sport today.

 

From the IOC’s new transgender policy on women’s sports – “it’s very clear on the medical and scientific proof that transgender athletes have an advantage” – to the success of Milano Cortina and the future relevance of the Olympic Games, Coventry offers a candid look at how she makes decisions under pressure.

As the first woman and first African in her role, Coventry also describes a strategic shift she is pushing for inside the IOC: away from trying to be “everything to everyone… but a little bit unrealistic” and toward a sharper focus on the core of the Olympic Games. Her message for leaders everywhere is clear: “If everyone’s happy then you’re probably not doing the right thing.”
Drawing on her experience as an Olympic champion, she makes the case that athletes may offer a blueprint for modern leadership: “We are consistently good at getting criticism – because it’s the one way we get better.”

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Expert

Kirsty Coventry

President, International Olympic Committee

Kirsty Coventry is the President of the International Olympic Committee, the first woman and first African to hold the role. A Zimbabwean former swimmer, she is a multiple Olympic medalist, served as Zimbabwe’s Minister of Sport, and previously chaired the IOC Athletes’ Commission.

Authors

David Bach

President of IMD and Nestlé Professor of Strategy and Political Economy

David Bach is President of IMD and Nestlé Professor of Strategy and Political Economy. He assumed the Presidency of IMD on 1 September 2024. He is working to broaden and deepen IMD’s global impact through learning innovation, excellence in degree- and executive programs, and applied thought leadership. Recognized globally as an innovator in management education, Bach previously served as IMD’s Dean of Innovation and Programs.

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