Quiz: What are the pitfalls of marketing to women?Â
Women make more than 80% of purchasing decisions, but most brands struggle to reach, engage, and convert female customers. Do this short quiz to test your knowledge of marketing to women, and...
Author
Rajashree Rane
Rajashree Rane is a Worldwide BD and AI strategist & advisor to Retail and Consumer goods (RCG) leaders at Amazon Web Services (AWS), where she helps enterprises harness GenAI and cloud transformation to drive growth, enhance customer experiences, and optimize operations. With a career spanning RCG companies including Unilever, Amazon, and AWS, she brings deep expertise in translating AI innovation into measurable business outcomes. She is a board member of the Luxury 2050 Forum, where she explores how cloud innovation, AI, and sustainable technologies can reshape luxury experiences while preserving heritage. She holds an MBA from IMD Business School.
Latest articles
Share
China’s apparel sector: domestic champions rise, global brands adapt
Explore how China’s apparel sector, especially sportswear, continues to thrive in 2025, driven by innovation, strong R&D efforts, and digital engagement. Learn about key players like ANTA, Bosideng, and Lululemon, as they...
China’s pharmaceutical sector: innovation meets demographic-driven demand
China’s pharmaceutical sector is undergoing a major transformation, driven by innovation, demographic shifts, and bold regulatory reforms. As urbanization and an aging population fuel demand, top companies are leveraging R&D strength and...