The business value of gamification: Pathways to customer retention
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
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Konstantinos Trantopoulos
Konstantinos Trantopoulos is a Fellow at the IMD Business School in Switzerland, where he focuses on strategy, corporate transformation, and the organizational impact of AI. He advises a range of Fortune 500 companies, private equity firms, and government agencies. Konstantinos holds a PhD in Strategic Management from ETH Zurich, where he was awarded the ETH Medal. His thought leadership has been featured in leading academic journals as well as mainstream media outlets.
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Enhancing customer engagement with gamification
April 8, 2024 • by Konstantinos Trantopoulos in Audio articles • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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