The business value of gamification: Pathways to customer retention
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
Konstantinos Trantopoulos is Advisor and Research Fellow at IMD. He helps organizations enhance performance, strengthen competitive positioning, and advance work practices and leadership approaches in the age of AI. His work has been featured or is forthcoming in leading academic journals and business media, including Harvard Business Review, MIT Sloan Management Review, MIS Quarterly, California Management Review, Forbes, Time Magazine, To Vima, and Handelszeitung.
December 18, 2024 • by Konstantinos Trantopoulos , M. Dalbert Ma, Vasilis Vassalos, Michael G. Jacobides in Brain Circuits • 3 min read
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
December 18, 2024 • by Konstantinos Trantopoulos , Michael R. Wade in Artificial Intelligence • 10 min read
Breakthroughs in agentic AI, open-source development, and closer collaboration between AI companies and the defense sector have significantly raised the AI risk profile. These developments have compelled us to advance the AI...
April 8, 2024 • by Konstantinos Trantopoulos in Audio articles • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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