Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
Most startups will fail, but a few will achieve extraordinary scale. While there’s no silver bullet, being humble, identifying key metrics, and partnering with anchor customers are some of the traits that...
December 2, 2021 • by Jim Pulcrano, Patrick Reinmoeller in Podcasts • 1 min read • 
Podcast available
In the finale of Should I Fly, Professors Jim Pulcrano and Patrick Reinmoeller lay out their conclusions on the big question...
November 18, 2021 • by Jim Pulcrano, Patrick Reinmoeller in Podcasts • 1 min read • Podcast available
Professors Jim Pulcrano & Patrick Reinmoeller discover how people make the decision to fly and the reasons why some are opting out...
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