
How to be remembered for the right reasons #2: Get into their world
In the second of a five-part series on effective communication for leaders, Robert Vilkelis sets out a four-step framework for translating your expertise into audience impact. ...
Published December 28, 2021 in Brain Circuits • 2 min read
In today’s business environment, the hits just keep coming. If you feel like you are constantly putting out one fire only to discover another burning somewhere else, you are not alone. In many cases, entire sectors of the economy are suffering, but that doesn’t have to hold you back; you simply need to hone your rebound skills.
Look at your strategy
We need to structure our decision-making process in a way that we minimize potentially bad outcomes when a crisis manifests. There are four key steps to strategize through a crisis, which you can learn here.
Identify blind spots
Understanding the environment around you may seem like one of the most obvious aspects of developing a strategy, but you often may not be aware you have a blind spot. To understand the environment around you, you need to evaluate two main aspects, which you can read here.
Become agile
To insulate yourself from future market disruptions, it is critical to build flexibility into every aspect of your organization. This is what you need to know to do that.
Prioritize well
During the COVID-19 pandemic, it was clear that companies that were able to focus on their strategic priorities were able to respond much quicker to the changing context and new challenges it posed. There are five key strategic priorities you may focus on, depending on your industry, your level of development, and resources, and what the next disruption brings you. Read them here.
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