
What does a good AI use case look like?Â
With AI fever in overdrive, everyone is searching for winning AI use cases. However, the process feels like solving a giant jigsaw puzzle without a picture on the box to guide you....

by Sarena Lin , Tania Lennon Published April 10, 2025 in Brain Circuits • 2 min read
Answer: False – Expertise is correlated with intelligence but reflects a different type of ability that leverages larger and more integrated cognitive networks to facilitate better decisions within its domain.
Answer: False – Deep domain expertise is important for supporting progression to senior roles. It helps leaders create value by exploiting current organizational capabilities and exploring opportunities for new sources of revenue.
Answer: True – In a recent edX survey, 49% of CEOs said they expected their skills to become outdated within three years.
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Developing expertise requires extensive, sustained, and systematic practice:
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The above conditions are becoming harder to find on the job. The following can help plug the gap:
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To keep up with a rapidly evolving and uncertain global economy, expertise must be developed, cultivated, and harnessed in different ways to create value through innovation and problem-solving.

Senior Advisor McKinsey and Company and member of the supervisory board of Siemens Healthineers and Bergman Clinics
Sarena Lin is a C-suite executive and Board Member with 25 years of experience in the life sciences and technology sectors, across Europe, Asia, and the Americas. She is currently a senior advisor at McKinsey & Company and a member of the supervisory board at Siemens Healthineers and Bergman Clinics. Lin previously served as Chief Transformation and Talent Officer at Bayer.Â

Executive Director of the Strategic Talent Development initiative
Tania Lennon leads the Strategic Talent team for IMD. She is an expert on future-ready talent development, including innovative assessment methods to maximize the impact of talent development on individual and organizational performance. Lennon is a “pracademic”, blending a strong research orientation with evidence-based practice in talent development and assessment.

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