
Trust me, I’m a robot: how to avoid the pitfalls of AI
The development and adoption of AI are fraught with potential hazards. Here’s how to avoid the pitfalls and ensure trust in your systems. ...
by Gopi Kallayil Published July 1, 2025 in Brain Circuits • 2 min read
Artificial intelligence is perhaps the most far-reaching technology ever created. Google’s AI business strategist Gopi Kallayil recommends asking yourself three key questions regarding your business strategy and identifies three AI capabilities you need to make it happen.
1. An understanding of where AI is now and where it’s going
Get ahead of the curve, then constantly look inside and outside your industry to learn how others are using AI.
2. A spirit of experimentation
It’s hard to predict what’s next because new developments and capabilities are always emerging. Get in early and continually try tiny experiments to see what succeeds.
3. Smart people who have AI skills and talent
If you don’t have such people internally, you can partner with external organizations that have AI capabilities. (This could be a technology company or a consulting firm, for example.)
Whether it’s faster and more efficient access to information, flood forecasting, or finding financial and eco-friendly solutions for excessive product returns, the steps to formulating your business strategy are the same: identify a problem, determine the desired outcome, then ask how AI can provide a better solution.
Google's Chief Business Strategist for AI
Gopi Kallayil is Google’s Chief Business Strategist for AI. He works with Google’s largest customers to help transform their business through AI-powered marketing and improving the consumer experience. Gopi has spoken at TEDx, The World Happiness Summit, and Wisdom 2.0. His books, The Happy Human and The Internet to the Inner-net, are published by Hay House.
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