
AI and the CSO: 7 ways to drive competitive advantage
The role of the chief sustainability officer (CSO) has moved from the margins to the center of corporate strategy. Here are seven ways to harness AI to embed sustainability and drive growth....

by Didier Bonnet Published June 25, 2025 in Brain Circuits • 3 min read

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As CHRO, no one expects you to become a technical expert, but having a firm grasp of the fundamentals of GenAI will help you shape an intelligent approach to its adoption. The priority is to enable your employees to interact effectively with the technology, so they can better instruct GenAI to optimize results and drive business performance.

Professor of Strategy and Digital Transformation
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and co-director of the Digital Transformation in Practice (DTIP) and Digital Transformation for Boards (DTB) programs. He also teaches strategy and digital transformation across several other open programs. For the past decade, Bonnet has led a joint research program with the MIT Initiative on the Digital Economy (IDE) at the MIT Sloan School of Management, exploring the impact of digital technologies on business models and society. He brings more than 30 years of experience in strategy development and business transformation, working with a wide range of global organizations.

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