
Is it time you went back to beige?
Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...

by Julia Binder Published September 30, 2024 in Brain Circuits • 2 min read
Transform your operations by integrating green practices and sourcing secondary or bio-based materials. Not only will this enhance sustainability, but it also drives competitive advantages in cost, resilience, and market positioning.
Revitalize your business through regenerative land-use practices. By investing in circular ecosystems, you can create premium products, add value through ecosystem services, and make the most of your available space.
Don’t let waste go to waste. Capture untapped economic value by restoring technical and biological materials. Turn by-products into high-value assets and elevate your sustainability efforts.
Extend your product’s lifecycle with repair services, “re–commerce,” or by enabling a reuse ecosystem. This not only diversifies revenue streams but also deepens customer loyalty through long-term engagement.
Shift from selling products to offering product-service bundles. By focusing on customer needs and embedding circular material systems, you deliver superior performance while advancing sustainability.
Leveraging AI for smarter sustainability
Circular economy: cooperation is the key to success
Digital sustainability: It pays to be a leader, not a laggard
How the stories you tell can have a real impact
Women Leading the Way in Sustainability: Shaping a Greener Future
Setting impact targets for nature: How business can be part of the plan

Professor of Business Transformation at IMD
Julia Katharina Binder, Professor of Business Transformation, is a renowned thought leader recognized on the 2022 Thinkers50 Radar list for her work at the intersection of sustainability and innovation. As Director of IMD’s Center for Sustainable and Inclusive Business, Binder is dedicated to leveraging IMD’s diverse expertise on sustainability topics to guide business leaders in discovering innovative solutions to contemporary challenges. At IMD, Binder serves as Program Director for Creating Value in the Circular Economy and teaches in key open programs including Transition to Business Leadership (TBL), and Leading Sustainable Business Transformation (LSBT). She is involved in the school’s EMBA and MBA programs, and contributes to IMD’s custom programs, crafting transformative learning journeys for clients globally.

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