Julia Binder is Professor of Sustainable Innovation and Business Transformation at IMD.
Julia’s expertise includes teaching and researching sustainability in organizations, with a focus on sustainable innovation, entrepreneurship, and marketing. She enjoys exploring the processes, strategies, and mechanisms that allow entrepreneurs and managers to align economic, social, and environmental impact in initiating and transforming their businesses.
Julia received her PhD summa cum laude on her thesis on sustainable entrepreneurship from the Technical University of Munich. Prior to joining IMD, Julia was Deputy to the Vice President for Innovation at EPFL and led the school’s sustainability initiative Tech4Impact. In this role she has established a multi-stakeholder platform bringing together actors from academia, business, NGO’s, governments, and the civil society to realize innovative and entrepreneurial solutions that have the potential to achieve sustainable impact.
At EPFL, she taught courses on sustainable entrepreneurship and entrepreneurship & new venture strategy. She also facilitated workshops for senior executives on technologies for impact and corporate sustainable transformations. Prior to EPFL, Julia taught courses on sustainability innovation & marketing and corporate entrepreneurship. Her research has been published in the Journal of Business Venturing, Entrepreneurship Theory & Practice, and Academy of Management Review.
Julia’s awards include the Bavarian Culture Prize for the Best PhD thesis in 2017, the Best Emerging Scholar Paper Award at the World Open Innovation Conference 2019 and the Best Case Study in the social entrepreneurship track of the oikos teaching case writing competition 2016.