Share
Facebook Facebook icon Twitter Twitter icon LinkedIn LinkedIn icon Email

Brain Circuits

Are you mired in meeting madness?

Published March 31, 2026 in Brain Circuits • 3 min read

Since COVID-19, one trend has silently taken over the way we work. What used to be quick exchanges have become scheduled calls, and leaders and teams find themselves juggling double- or triple-bookings. Use the Remote Communication Matrix to restore clarity and reclaim thinking time.

How did we get here?

Meeting frequency has increased dramatically in recent years. Research shows some startling statistics:

  • Remote workers now attend around 25 meetings per week on average (80% more than in-office workers).
  • Overall meeting volume is up by more than 250% since 2020.
  • Average meeting duration has risen from 45 to 52 minutes.
  • Almost 50% of remote professionals report significant video call fatigue.

Communication is up – but thinking time is down

In many organizations, the communication landscape is now a dense mix of back-to-back virtual meetings, overflowing email inboxes, and an ever-expanding number of constantly pinging messaging platforms – each with its own norms, rhythms, and expectations. Meetings have become the default communication channel.

Leaders struggle to find time to reflect, prepare, and make thoughtful strategic decisions. Contributors feel constant pressure as real work gets squeezed between calls. Attention is fragmented, and energy drains. A paradox emerges: the purpose of meetings is to create alignment and connection, yet when overused, they result in “unpresence”: people are there, but not fully present.

 

The Remote Communication Matrix

The Remote Communication Matrix (RCM) offers a practical way to escape meeting madness. Instead of defaulting to meetings, consider two key questions:

What is the most appropriate channel for this communication?

What level of interaction does it really require?

Three distinct choices emerge:

1. Information → asynchronous
If the goal is to share updates, documents, or context, a meeting is rarely needed. Written updates, shared documents, or short voice/video messages allow people to absorb information in their own time, protecting time and attention.

2. Clarification → quick interaction
If something simply needs clarifying, a message or brief call is often enough.
What might have taken 30 minutes can frequently be done in five.

3. Collective thinking → meetings
Meetings are most valuable when people need to think together: exploring complexity, making decisions, solving problems, or strengthening relationships. Used this way, meetings regain their purpose – and their energy.

 

Checklist: six preliminary questions

Before choosing the channel, ask:

Why am I communicating?
Inform, align, decide, or build trust?

What is essential?
What must be absolutely clear?

Who is this for?
What do they need – clarity, reassurance, involvement?

How much interaction is required?
Information, quick exchange, or real dialogue?

Which channel fits best?
Email, message, document, voice note, or meeting?

When is the right moment?
Does the timing support attention and respect constraints?

Use the RCM table to decide which channel to use. This takes minutes – but saves hours.

 - IMD Business School

(Click here to access a printable large-format copy.)

Key takeaways

In remote and hybrid work, the challenge is no longer to communicate more: it is to communicate more consciously. When the channel matches the intention, clarity increases and fewer meetings appear on the calendar – but the ones that remain become more focused, more engaging, and more useful. People regain time to think, work becomes more intentional, and decisions become clearer.

Authors

Dorotea Brandin

Dorotea Brandin

Executive coach

Dorotea Brandin is the founder of BEYOND f2fÔ and an executive coach with over 20 years of experience, including a decade in Singapore, giving her a sharp eye for cultural calibration in global leadership. A former theatre actress, she brings deep insight into leadership presence and relational dynamics. With her support, leaders reconnect to their core values and strengthen their emotional intelligent communication. She is the author of Connect with Heart, a guide to cultivating trust and human connection in today’s remote and hybrid working world.

Related

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
 
Read more 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
 
Sign up
X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience