Case Study

Boeing hits turbulence: Is it worth losing a successful CEO for a code of conduct?

8 pages
October 2005
Reference: IMD-3-1587

In 2003, Boeing caused negative headlines due to a number of scandals. A new CEO, Harry Stonecipher, was brought in to trigger the ethical as well as business turnaround. After initial successes, he was ousted in 2005 following an extramarital affair at work, which was unacceptable for the board. This caused a new wave of negative headlines raising the question: how puritanical do board members have to be?

Corporate Governance, Code of Conduct, Scandal, Role of Boards, Chief Executive Officer, Airline
Published Sources
© 2005
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