Why does allyship matter? with Professor Robert Hooijberg

Professor Hooijberg says it’s our collective responsibility to combat such hatred. He passionately believes that the workplace needs to be a safe space regardless of your sexual orientation or gender identity. He is interested in creating an environment where everybody can flourish and thinks commercial enterprises need to be invested in that goal. 

In this in-depth interview, Professor Hooijberg talks about the importance of allyship, how to support family, friends, and colleagues in the face of adversity, and the pride he feels for his son. 

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Robert Hooijberg is a Professor of Organizational Behavior at IMD. His areas of interest include leadership, negotiations, team building, digital transformation, and organizational culture, with a specific focus on the alignment of culture and strategy. He helps organizations create powerful performance-oriented cultures aligned with strategy and has developed an innovative approach to the study of cases on the topic.