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by Howard Yu Published June 10, 2024 in Brain Circuits • 2 min read
As we celebrate Pride Month, remember that allyship is an ongoing commitment. Here are five behaviors of a great ally:
You may be completely supportive of LGBTQ+ issues. But it’s a step change to truly understand what members of this group may be facing daily. A great ally takes time to comprehend the discrimination and violence experienced by our friends and colleagues. Serve as a secure base and listen without judgment.
Particularly when starting a new job, people who identify as LGBTQ+ are often confronted with seemingly harmless, but also baseless, presumptions about their personal lives. Be aware of this and avoid making assumptions. Pointed questions about a person’s wife/husband may make it difficult for someone to feel they can be themselves.
Invite more people into your professional circles to boost their visibility. A lot of networking and collaboration happens outside of the formal work environment. You can make a difference by being inclusive outside of the office too.
As a corporate leader, you can also raise the bar in creating an inclusive environment well beyond your organization. Ask about the DE&I practices of your vendors, contractors, and suppliers. They should feel pressure to be inclusive, too.
Pride Month is just one in 12. And yet, moments when great allies can step forward are always there. Choose to be visible not only during June but all year round.

LEGO® Professor of Management and Innovation
Howard Yu, hailing from Hong Kong, holds the title of LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation. Recognized globally for his expertise, he was honored in 2023 with the Thinkers50 Strategy Award, recognizing his substantial contributions to management strategy and future readiness. At IMD, Howard Yu co-directs the Strategy for Future Readiness program and the Future-Ready Enterprise program, which is jointly offered with MIT.

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