Weaving a human-centric solution for global mobility
How Toyota is using a revolutionary new “test course for mobility” to reinvent an automotive future...
YouTube
August 22, 2023 • by Jim Pulcrano in Tech for Good
Some startup founders never intend to start their own ventures. But sometimes a technology comes along that is too good to ignore....
Some startup founders never intend to start their own ventures. But sometimes a technology comes along that is too good to ignore. This was the case for Margaux Peltier, founder and CEO of Enerdrape, which has developed geothermal panels which can turn underground spaces, such as parking lots and tunnels, into renewable energy sources to heat or cool buildings.
In this second episode, Peltier discusses the challenge of winning over the first customer that is willing to pioneer your technology, and the next steps to scale Enerdrape into a global leader in cleantech solutions to decarbonize cities.

Founder and CEO of Enerdrape
Margaux is a science-based entrepreneur and engineer, in charge of the development of Enerdrape strategy and its execution. During her master thesis, she testimonies the untapped potential of shallow geothermal energy and realized the need of innovation in this domain. Prior to founding Enerdrape, she worked on several R&D projects on BIPV-T, solar-power houses and sustainable construction, as well as engineer in HVAC and energy geostructures.

Adjunct Professor of Entrepreneurship and Management
Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
July 5, 2023 • by Niccolò Pisani in Videos • 12 min read
How Toyota is using a revolutionary new “test course for mobility” to reinvent an automotive future...
July 1, 2023 • by Marion Chaygneaud Dupuy in Videos • 6 min read
To build resilience in the face of uncertainty, we need to start paying more attention to our bodies and our emotions, says entrepreneur Marion Chaygneaud-Dupuy, who has lived in the Himalayas for...
June 30, 2023 • by Arturo Bris in Videos • 6 min read
The sooner we accept the realities of our fragmented world and start tackling the real issues, the better we can work towards a sustainable future, says Arturo Bris, Professor of Finance and...
June 28, 2023 • by Dominic Alldis in Videos • 6 min read
How can you give individual players in your team greater autonomy to achieve your company’s goals? Dominic Alldis shares how both classical and jazz quartets work together to deliver excellence....
June 27, 2023 • by Mate Rimac in Videos • 8 min read
Mate Rimac founded an electric supercar company in Croatia – a country with no automotive industry or start-up culture – when he was still a teenager, and against all odds, grew it...
June 26, 2023 • by Richard Baldwin in Videos • 5 min read
The future of trade is intermediate services, says Professor of International Economics Richard Baldwin – and this is good news for workers in emerging markets...
June 14, 2023 • by Malgorzata Smulowitz in Videos • 6 min read
Two family business owners share how a focus on profit, people, and planet has helped increase the impact of their families’ philanthropic efforts....
June 6, 2023 in Videos • 9 min read • Podcast available
Mostafa Terrab, CEO and Chairman of the Board of the Moroccan fertilizer group OCP, explains to IMD President Jean-François Manzoni how sincerity of intent helped him gain the trust of his people...
May 30, 2023 • by Julia Binder in Videos • 9 min read • Podcast available
How Judith Wiese, Chief People & Sustainability Officer at Siemens, effectively combines two roles at the German technology and industrial group...
May 25, 2023 in Videos • 7 min read
In the quest for efficiency many organizations have forgotten the human side of customer service, says John Sills, author of The Human Experience. If in doubt, be human...
Explore first person business intelligence from top minds curated for a global executive audience