Weaving a human-centric solution for global mobility
How Toyota is using a revolutionary new “test course for mobility” to reinvent an automotive future...
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August 22, 2023 • by Jim Pulcrano in Strategy
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do - finding...
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do – finding investors and customers and learning how to build teams and manage conflict.
In episode three, Franck-Eric Flegbo, CEO of Swiss beverage tech company Drinkotec, which specializes in software and the manufacturing of vending machine equipment for cold drinks, explains how the company’s aim to reduce plastic and improve energy consumption in the sector is helping build relationships with customers.
Flegbo defines success as creating a company that can last for decades and shines a light on the people working hard behind the scenes to make it all happen.

CEO of Swiss beverage tech company Drinkotec
Franck-Eric Flegbo is the CEO of Swiss startup Drinkotec. He took part in the 2022 edition of LeadiNNg to Scale Up and he learned how to grow his company from IMD Faculty.

Adjunct Professor of Entrepreneurship and Management
Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
July 5, 2023 • by Niccolò Pisani in Videos • 12 min read
How Toyota is using a revolutionary new “test course for mobility” to reinvent an automotive future...
July 1, 2023 • by Marion Chaygneaud Dupuy in Videos • 6 min read
To build resilience in the face of uncertainty, we need to start paying more attention to our bodies and our emotions, says entrepreneur Marion Chaygneaud-Dupuy, who has lived in the Himalayas for...
June 30, 2023 • by Arturo Bris in Videos • 6 min read
The sooner we accept the realities of our fragmented world and start tackling the real issues, the better we can work towards a sustainable future, says Arturo Bris, Professor of Finance and...
June 28, 2023 • by Dominic Alldis in Videos • 6 min read
How can you give individual players in your team greater autonomy to achieve your company’s goals? Dominic Alldis shares how both classical and jazz quartets work together to deliver excellence....
June 27, 2023 • by Mate Rimac in Videos • 8 min read
Mate Rimac founded an electric supercar company in Croatia – a country with no automotive industry or start-up culture – when he was still a teenager, and against all odds, grew it...
June 26, 2023 • by Richard Baldwin in Videos • 5 min read
The future of trade is intermediate services, says Professor of International Economics Richard Baldwin – and this is good news for workers in emerging markets...
June 14, 2023 • by Malgorzata Smulowitz in Videos • 6 min read
Two family business owners share how a focus on profit, people, and planet has helped increase the impact of their families’ philanthropic efforts....
June 6, 2023 in Videos • 9 min read • Podcast available
Mostafa Terrab, CEO and Chairman of the Board of the Moroccan fertilizer group OCP, explains to IMD President Jean-François Manzoni how sincerity of intent helped him gain the trust of his people...
May 30, 2023 • by Julia Binder in Videos • 9 min read • Podcast available
How Judith Wiese, Chief People & Sustainability Officer at Siemens, effectively combines two roles at the German technology and industrial group...
May 25, 2023 in Videos • 7 min read
In the quest for efficiency many organizations have forgotten the human side of customer service, says John Sills, author of The Human Experience. If in doubt, be human...
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