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Talent

Global talent finds new homes as the US loses its pull

Published December 31, 2025 in Talent • 6 min read

For decades, the US drew more students and skilled workers than any other country. But rising costs, visa limits, and policy uncertainty are pushing talent elsewhere.

For decades, the US has been the world’s main magnet for talent. Students, entrepreneurs, and skilled workers flocked to the world’s biggest economy for its universities, investment opportunities, and strong job market. That advantage, however, is now fading.

Rising education costs, tighter visa rules, and political uncertainty have made the US less appealing to the people who helped drive its growth. According to the latest IMD World Competitiveness Ranking, while the US remains competitive overall, its scores for university education, talent attraction, and retention have declined in recent years, with Singapore, the Netherlands, and Ireland now ranking higher.

It’s less a decline than a shift. Global flows of talent are changing, with more regions now competing with the US for people and their skills. IMD’s data show that Canada, Singapore, and the United Arab Emirates are drawing more of the talent that might previously have looked to the US. Malaysia has also improved in its overall ability to appeal to foreign talent.

USA visa application paper form
US visa rules and policy uncertainty have created barriers for foreign students and workers who want to move there

Openings abroad

The movement is driven by practical factors. US visa rules and policy uncertainty have created barriers for foreign students and workers who want to move there. Over the past two decades, tuition and fees at US public universities have increased by about 80%, while household incomes grew by around 16%. 

And while US companies remain innovative, their ability to hire the people who could drive that innovation has weakened, as it has become harder for foreign graduates to stay and work compared with other countries. The annual cap on new H-1B work visas has been fixed at 85,000 since 2006, even as applications have risen sharply. Nearly half a million were filed last year, far more than can be filled.

In the meantime, many economies have built faster and clearer routes for skilled people to study and work, although some, such as Canada and Australia, are tightening certain rules in response to rising migration and housing pressures.

IMD data show that scores on brain drain – a measure of how secure countries feel about retaining talent – have fluctuated across several economies. The US, however, recorded one of the sharpest declines of all between 2024 and 2025.

Other economies are responding in different ways:

  • Canada uses openness and integration. Its Global Talent Stream allows employers to hire skilled workers in about two weeks, much faster than the usual process. It includes technical jobs like engineers, data analysts, and computer programmers. Canada has work-permit programmes that let graduates stay and work after finishing their studies – experience that can help them qualify for permanent residency. The country rose eight places in IMD’s World Talent Ranking between 2024 and 2025, moving from 19th to 11th. It scored well for education and the availability of skilled workers, but faces rising living costs that could make it harder to stay competitive.
  • Singapore combines a well-developed education system with political stability and a location that links major Asian economies with the West. The city-state ranks second globally for future readiness – the ability of its workforce to adapt to change – and remains one of the easiest places to do business in the world. Its challenge is cost: housing and living expenses have risen sharply in recent years, making it harder for people to move there and settle long-term.
  • The UAE offers fast visa approvals and strong financial incentives, including tax-free income. Long-term ‘golden’ and ‘green’ visas allow people to apply for permits on their own instead of through an employer. High living standards have drawn workers from many sectors, and governments across the region are using this inflow of talent to support plans to diversify their rich economies beyond oil. The UAE rose from 17th to ninth in IMD’s 2025 World Talent Ranking, showing clear gains in attracting and retaining skilled workers.
  • Malaysia attracts students and companies with low living and operating costs – plus a large pool of science and engineering graduates, with more than 40% of students in the country earning STEM degrees. Its challenge is to retain the talent it produces; however, many young professionals still leave for higher wages abroad.

These four nations show there is no single model for drawing talent, but all rely on clear rules, stable governance, and strong links between education and employment – the same strengths that used to set the US apart.

Beautiful architecture building exterior cityscape in Singapore
Singapore has become a base for banks and tech firms managing operations across Asia

Shifting talent, shifting innovation

The redistribution of talent is also visible in higher education. Business schools and universities outside the US, particularly in Europe and Asia, are reporting stronger demand from international applicants, including Americans. In particular, Europe’s tradition of openness and political stability has become a selling point for students wary of visa limits or social tension in the US. IMD has also benefited from this shift. 

The movements matter because innovation often grows where skilled people choose to live and work. When such workers move, they share ideas and expertise that benefit others around them – an effect economists call “knowledge spillover.” 

This pattern can be seen in several economies. Canada’s tech hubs in Toronto, Ottawa, and Vancouver have grown strongly in recent years, supported by steady inflows of skilled workers, though new limits on student visas are likely to slow that growth in the years ahead.

Singapore has become a base for banks and tech firms managing operations across Asia. The UAE is spending more on new industries such as artificial intelligence, while Malaysia is trying to grow its electronics and digital services sector.

The US still spends more on research and development than any other country, and remains among the leaders in scientific output, though other economies – notably China – are narrowing the gap. Higher costs and visa limits have made it harder for companies to hire and grow, especially those that rely on skilled workers. 

For foreign workers, policy is now more targeted, focusing on sectors such as healthcare.

A lasting shift 

IMD data suggest these shifts are unlikely to reverse soon. Canada, for one, remains open to skilled workers even as it caps student numbers. The country has tightened rules for international students after a sharp rise in enrolments, to ease housing pressure in big cities. Students can still work up to 24 hours a week, helping them find jobs after graduation.

For foreign workers, policy is now more targeted, focusing on sectors such as healthcare. Any impact from these changes may show up in future IMD data.

For many people, moving is no longer just about career prospects but about quality of life. Safety, stability, and infrastructure now matter as much as pay, and in these areas, several other countries match or beat the US.

This does not mean the world’s biggest economy is in decline. US universities and tech companies are still among the best globally, and the country still attracts a lot of investment. But the US now faces much stronger competition for global talent.

The global map of talent has changed, and it’s unlikely to shift back anytime soon.

Authors

20241004-WCC-team-Fabian-Grimm-740x374-1

Fabian Grimm

Research Specialist

Fabian Grimm is a research specialist at the IMD World Competitiveness Center. He leads cross-functional research and advisory projects, collaborating both internally and externally to deliver innovative solutions.

Francesco Farné

Director of Recruitment & Admissions, IMD

Francesco Farné has over 12 years of experience managing global products and leading sales teams within the education sector, specifically at EF Education First, where he honed extensive expertise in global sales, strategic account management, and customer success. He is deeply passionate about digital transformation, customer experience optimization, and driving business growth within fast-paced industries. He is now thrilled to leverage this experience in his new role with IMD, eager to help his team achieve its goals and empower students to embark on truly life-changing experiences.

 

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