Niels Christiansen, how did LEGO regain momentum?
May 12, 2026 • by Jean-François Manzoni in Brand strategy • 2 min read • 
Podcast available
LEGO CEO Niels Christiansen on simplification, sustainability, and competing for children’s attention....
Brand strategy
Is your social media costing you? A trust test
With AI making it harder to tell what is real, leaders face growing skepticism. Here’s how to check whether people believe what you say about yourself and the organization. ...
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Share“We were so scared of our IPO”: Leaders Unplugged with former On Co-CEO Marc Maurer
July 8, 2025 • by Alyson Meister, Marc Maurer in Brand strategy • 1 min read • Podcast available
Marc Maurer shares how ON grew from startup to IPO by defying hype, focusing on purpose, and leading with humility in this candid Leaders Unplugged episode....
Culture wars: Creating a ‘buzz’ without being branded a failure
July 31, 2024 • by Philip Thomas in Brand strategy • 9 min read
While it’s tempting for business leaders to think they can safely navigate a divisive cultural and political landscape, in reality, it’s a fool’s errand....
When it comes to AI, you must build consumer trust
April 2, 2024 • by Öykü Işık in Brand strategy • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
Audio available
Experiences, engagement, and brand extensions: Decoding the new age of luxury hospitality
Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
Beyond clicks and likes: Navigating the art of immersive storytelling
From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....
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