Niels Christiansen, how did LEGO regain momentum?

Facts, transparency, and partnerships: building Nespresso into a responsible brand 

June 13, 2023 • by James Henderson in Brand strategy • 7 min read

Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs....

• Share

  Facebook Twitter LinkedIn Email

Four sustainability strategies for your brand

September 2, 2022 • by Goutam Challagalla, Frédéric Dalsace in Brand strategy • 3 min read

How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...

• Share

  Facebook Twitter LinkedIn Email

• YouTube