Empowering your business with a modern mindset
IMD’s Robert Hooijberg explains why empowerment should be integral to organizational design....
2 April 2024 • by Öykü Işık in Brand strategy • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
Continue reading9 February 2024 • by Robert Hooijberg in Brand strategy • 6 min read
IMD’s Robert Hooijberg explains why empowerment should be integral to organizational design....
1 February 2024 • by Robert Witik, Karl Schmedders in Brand strategy • 7 min read
A transformative wave of financial reporting regulations is reshaping the landscape of ESG ratings, challenging companies to move beyond superficial commitments. ...
14 December 2023 • by Stéphane J. G. Girod, Vanessa Signorini in Brand strategy • 8 min read
Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
1 December 2023 • by Stefan Michel in Brand strategy • 6 min read
Strategy is not something you set once and then it’s done. Learn to respond to what’s around you and change your business model accordingly if you want to stay in the game....
1 December 2023 • by Stéphane J. G. Girod, Christoph Thomet in Brand strategy • 7 min read
From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....
1 August 2023 • by Goutam Challagalla in Brand strategy • 7 min read
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
13 June 2023 • by James E. Henderson in Brand strategy • 7 min read
Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs. ...
2 September 2022 • by Goutam Challagalla, Frédéric Dalsace in Brand strategy • 3 min read
How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...
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