Some companies are great for customers. Not only do they care, but they change whole markets to work better for the people they serve. Join Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, as he explores what it takes to be truly customer-centric.
As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize customers’ interests ahead of those of all other stakeholders perform better for all stakeholders.
In the inaugural episode of ManagementCast, Meehan discusses the origins of customer centricity, and what it could mean for your company.
In the latest episode, IMD President David Bach explains the vital importance of the partnership between the US government and the elite research universities, what we can learn from the vibrancy of...
This episode takes you behind the scenes of a recent gathering led by the World Business Council for Sustainable Development together with IMD, where David Bach sat down with two sustainability leaders....
IMD's Jim Pulcrano interviews Ruchita Sinha, General Partner of venture capital firm AV8 Ventures, and explores her approach to early-stage investing. ...
Join Mariana Sarmiento of Terrasos and Adrian Dellecker, a Senior Researcher at IMD, as they discuss commercial prospects in environmental innovation and voluntary biodiversity credits....
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