Winning the customers of tomorrow with Seán Meehan

Many companies disrupting legacy industries today have put customers at the center of their business models. Firms like Uber, Deliveroo and Airbnb are all built on customer-centric insights.

But what does the future of customer-centricity look like? 

In this episode, Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy at IMD, explores the degree to which customer data will become ever more important, and how a greater focus on analysis may be the key to success.

How will companies win out in the years to come?

As the author of two books on how to win and keep customers, in episode 4 of ManagementCast, Meehan helps listeners understand just what to expect when dealing with the consumers of tomorrow. The bottom line: businesses that prioritize client interests perform better than their peers. Join us to hear how.