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    Endress+Hauser: How to future-proof a 70-year-old market leader

    February 17, 2026 • by Goutam Challagalla in I by IMD Podcasts • Podcast availablePodcast available

    Family ownership, strategic paranoia, and integrated sustainability: Matthias Altendorf on future-proofing global market leader Endress+Hauser....

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    What does it take to build a company that lasts generations — not just quarters? In this episode, Endress+Hauser’s Supervisory Board President Matthias Altendorf discusses with IMD professor Goutam Challagala how to integrate sustainability into strategy, innovation, and board governance of a global market leader.

     

    Altendorf challenges common thinking: “If you start to separate one from the other, you will never get the synergies.” He embraces disciplined vigilance: “Only the paranoid survives.” And he reframes diversity as protection: “The more diverse your DNA is, the better you can deal with the future.”

    A conversation for everyone interested in building organizations that can navigate uncertainty without losing their identity.

    Expert

    Matthias Altendorf

    President and Chairman of the Supervisory Board, Endress+Hauser

    Matthias Altendorf is President and Chairman of the Supervisory Board at Endress+Hauser, leading the global family business in measurement and automation technology with a focus on innovation, sustainability, and long-term strategic growth.

    Authors

    Goutam Challagalla

    Professor of Marketing and Strategy and dentsu Group Chair in Sustainable Strategy and Marketing at IMD

    Goutam Challagalla is Professor of Strategy and Marketing and dentsu Group Chair in Sustainable Strategy and Marketing at IMD. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence. At IMD, he is Director of the Advanced Management Program (AMP), Integrating Sustainability into Strategy, and Strategy Governance for Boards.  

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