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Five lessons from my life as a sustainable entrepreneur 

IbyIMD+ Published 5 May 2023 in Leadership • 5 min read

A fragile foundational partnership and the misalignment of your team can be the Achilles’ heel of a start-up.

During the post-pandemic period, many people continued to quit their jobs and started their own businesses to gain greater control over their lives and capitalize on the megatrends and new technologies that were transforming industries. I count myself among these first-time entrepreneurs. Yearning for more freedom, autonomy, and purpose, I embarked on my own entrepreneurial journey during my EMBA, co-founding IntellSol, a sustainable start-up, with an ambition to enable access to clean energy technologies in emerging markets by creating blockchain-based certificates to sell to corporates in Europe to give them measurable impact on their Sustainable Development Goals (SDGs). 

While many entrepreneurs succeed in achieving their vision and creating benefits for people, planet, and capital, others may not be as lucky. I believe the reason for this is because humans are complex beings with varying capacity to face the rollercoaster ride that is founding and growing a…

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