Five tips to make digital transformation work
All too many digital transformation projects fail to deliver on the commitments made in the business case. But thanks to a “launch and listen” approach, Shell has broken the mold when it...
Author
Thomas Moons
Based in the Netherlands, Thomas Moons is Global Head for Customer Experience Excellence for Shell in charge of driving the company’s digital transformation. He graduated from IMD’s full-time MBA program in 2005.
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