Enhancing customer engagement with gamificationÂ
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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Konstantinos Trantopoulos is an Advisor and Fellow at IMD, working with senior executives, boards, and investors globally on growth, value creation, and profitability. His work focuses on how organizations shape strategy and translate it into measurable value through people, leadership, processes, and emerging technologies including AI. His insights have appeared in Harvard Business Review, MIT Sloan Management Review, California Management Review, MIS Quarterly, Το Βήμα, and Forbes. He is also the co-author of Twin Transformation, available on Amazon.
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