
CPR: taking the stress out of practicing public speakingÂ
Practicing a speech is intimidating. Not only do you have to know your stuff, but you also have to think about your structure, your gestures, and your audience. Hereâs how to use...
by Konstantinos Trantopoulos , M. Dalbert Ma, Vasilis Vassalos, Michael G. Jacobides Published December 18, 2024 in Brain Circuits ⢠3 min read
Tangible loyalty programs such as air miles and store cards are not the only way to retain customers and forsake the addictive appeal of games. Merely offering extrinsic rewards such as cash eventually reduces intrinsic motivation, whereas gamification â the use of game-like elements such as points, rewards, and challenges in non-game activities â can greatly aid customer retention.
Virtualization is the transposition of real-world activity and elements into a virtual form through avatars, profile spaces, and augmented/virtual reality.
Activities and games that are centered on the user tracking their behaviors and performance have a fairly weak âlock-inâ because users do not have much invested in the platform and can easily switch to another one. Including an element of social comparison can boost retention, even though it doesnât offer any rewards beyond those built into the game itself.
Businesses must persuade users to engage frequently over a long period and commit time, attention, and money along the way. Through gamification, they can turn their game into a firm fixture in usersâ daily routines that they will habitually turn to as a behavioral âdefaultâ and help boost customer retention.
Research Fellow at TONOMUS Global Center for Digital and AI Transformation.
Konstantinos Trantopoulos is Advisor and Research Fellow at IMD. He helps organizations enhance performance, competitive positioning, work practices and leadership approaches, often by leveraging AI and digital technologies along with broader strategic and organizational insights. His work is regularly featured in leading academic journals, practice-oriented outlets, and mainstream media such as MIS Quarterly, MIT Sloan Management Review, California Management Review, European Business Review, Forbes, The Observer, To Vima, and Handelszeitung.
Dalbert is a PhD candidate in the Strategy and Entrepreneurship department at London Business School. He has a Masters in Management from IESE Business School, a Master of Laws with a specialization in competition law from Erasmus University Rotterdam, and a Bachelor’s in Philosophy, Politics and Economics from the University of York. Before academia, Dalbert was involved in financial technology research at China’s central bank and in infrastructure project financing at Deloitte Financial Advisory.
Vasilis Vassalos is leading the Information Processing Lab and is the Director of the MSc in Data Science at the Athens University of Economics and Business. He has received numerous awards and has been Principal Investigator for over 15 funded research and advanced development projects since his arrival at AUEB. He is the author of over 70 technical publications and two US patents. He received a Diploma in Electrical and Computer Engineering from the National Technical University of Athens, and his MS and PhD in Computer Science from Stanford University.
Michael G. Jacobides is the Sir Donald Gordon Professor of Entrepreneurship & Innovation and Professor of Strategy at London Business School. He studies industry evolution, value migration, firm boundaries and organization design. He is the Chief Expert Advisor on the Digital Economy at the Hellenic Competition Commission and a co-author of the WEF’s white paper on digital platforms and ecosystems. He served on the Global Agenda Council of the World Economic Forum and has presented at the Davos Annual Meetings.
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